4
(82-100%)

2
(62-68%)

Ideas

Excellent thinking went into this, including creativity and originality.

Good thinking went into this, including some innovation.

Some thought went into this.

Very little thought went into this.

Extremely well organized. Structure compliments the piece.

Well organized. Structured in a way that works.

Somewhat well organized.

Not very well organized. Structure does not help the piece.

Mechanics

Free of errors in formatting, spelling, grammar and punctation. Conventions of English are used to strengthen the piece and convey meaning.

Few errors in formatting, spelling, grammar and punctuation.

Some errors in formatting, spelling, grammar and punctuation.

Significant number of errors in formatting, spelling, grammar and punctation.

Matches intended readership and has a distinctive personality and a memorable quality.

Matches intended readership.

Matches intended readership somewhat.

Does not match intended readership (too formal, too informal, too technical, not technical enough).

Flow

Sentences compliment one another and work together harmoniously, setting each other up, calling forward and back to and from one another..

Sentences are adept and flow well both internally and from one to the other.

Sentences have a certain amount of inner consistency and flow somewhat.

Sentences are awkward and clunky and do not flow well.

Extremely well-worded, including evocative, memorable word choices and clever turns of phrase.

Well-worded.

Somewhat well-worded.

Not very well-worded.